Short summary

The core of my work is to set up, conduct and analyse qualitative market research. I have been working in market research for the last 20 years, initially for research agencies (amongst others Motivaction International, Amsterdam) and for the last few years as an independent professional. My enthousiasm to work for international accounts continues. Projects focus on understanding consumer behaviour, insights into consumer needs and wishes, perception of communication concepts and positioning of brands, products and services.

In regards to your international research projects, I can help you with the moderation and the analysis of the Dutch project, including arranging simultaneous translating, offering real time viewing possibilities and co-ordinating the recruitment (or doing it myself).

“We are very impressed with the moderation of her groups and the quality of insights generated from consumers” (Gary Wickens, Link Consumer Research UK, summer 2013)